Maximize Your E-mail Campaigns for More Sales
By Carol Worthington-Levy, Creative Partner
Every opportunity to touch a customer is an chance to extend the relationship. Yet with all the care taken in choosing merchandise, planning catalogs and designing Web sites, e-mail campaigns often aren't representative of the best a company offer a customer. Here are a few tips to use your e-mails to look good and sell in a positive way...
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Want an Effective PR Campaign? Write the Book
By Len Stein
Two of the greatest challenges facing public relations pros and clients are staying on message over time, and remaining relevant to two diverse audiences, the press and the publics...
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What Downturn? Direct's annual survey of e-commerce practices
From the current issue of DIRECT MAGAZINE
MCM Awards 2008
From the current issue of MULTICHANNEL MERCHANT MAGAZINE
Fuel prices make marketers work hard for their money
From the current issue of PROMO MAGAZINE
Special Report: Champagne Tastes
From the current issue of PROMO MAGAZINE
Give Content a Chance: Why Smart Content is Smart Marketing
By Joe Stanhope
In the very first episode of the first season of Mad Men, a television show based in the 1960s advertising world, the ad men run a market researcher out of the room for providing quantitative and psychological insights on an upcoming campaign tagline...
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Using Media Research to Increase Your ROI
By Gordon Plutsky
The proliferation of media choices has significantly changed the dynamic for marketers who are trying both to communicate with their current customer base and gain new prospects. Using the right vehicle to find B2B or B2C customers via television, magazine, radio etc. used to be fairly easy. Now...
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More Marketing ROI...
E-Marketing to Women: Soccer Moms Aren't the Goal
By Beth Negus Viveiros
Is your Web site "pretty in pink?" If you're trying to reach women, think again about your design scheme. E-Centric recently talked with Michele Miller and Holly Buchanan, authors of the new book "The Soccer Mom Myth" about what marketers are doing right and wrong ...
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More Online Marketing...
Turn Up Your TV Ad Volume: Get More From Sponsorships Online
By Stuart Larkins
You must be proud of your new television campaign. Bet it cost a bundle. Too bad your target audience is using a DVR to breeze right past those snazzy spots. Want to strengthen your TV programming sponsorships? Find out how to think beyond the idiot box...
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Find Your Voice: Puzzling Over Pronouns on Social Networks
By Anthony Power
It's important to know who you're talking to when you start a conversation in person. That holds true for social networks as well. If you hope to monetize social media, you better know what voice is best. Here are some quick tips...
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More Brand Marketing...
Keeping Pace: The Evolution of Marketing and Branding
By Ron Friedman
Not that long ago, promotions and marketing opportunities such as RSS feeds, podcasting, blogging, talking avatars and widgets didn't even exist. Today, the world of marketing is constantly changing...
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More from the CM Report...
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Integration - The Holy Grail of Online Marketing
Engage Your Subscribers Using Interactive Media in Email
Cutting Through the Clutter with Relevant Direct Marketing
The Need for Ease: Leveraging a Trigger-based Email Program to Create Relevant and
Timely Campaigns
Relevancy: Critical to Email Marketing Success
Best Practices for Email Acquisition - Strategies for Growing Your Opt-in List
Improve Your Customers' Experience by Listening to Unstructured Feedback...Uncover what they're really saying.
The Opt-Out Opportunity
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By Richard H. Levey
By Ken Magill
