Welcome To Chief Marketer!

The name Chief Marketer expresses the new imperatives in marketing—to connect multiple disciplines in the service of selling, sustaining and growing important brands. The use of integrated marketing; reaching customers where and when they are most receptive; using each customer touch-point to build relationships; and achieving the right amalgam of advertising, direct marketing, events, PR, research, promotional marketing, and more. Helping you to achieve the best balance, brand by brand, of online print, broadcast, cable and other media is also high on the agenda. Chief Marketer's mission is to seek out the best of marketing intelligence, and then absorb, summarize, and organize it for easy access and a quick read for busy marketing executives who rely upon the original stories and content selections. In addition, we have recruited a panel of marketing thought leaders to oversee and generate ideas.

Chief Marketer's portfolio of information products includes:

ChiefMarketer.com—a rich Web site that provides executives with insights into key marketing issues, innovations, and practical solutions. It provides the best and the brightest stories and commentary as well as original content. Visitors can search by marketing disciplines and the industries to which they market.

Chief Marketer Report —a weekly e-newsletter that delivers the bestinsights, innovations, and solutions to high-level marketing professionals. It’s presented in a quick-read format for today’s busy executives who need to “cut through the clutter.” It provides thought leadership and explains who’s doing what that works, and through Editor’s Notes and Upfronts, it draws critical connections between marketing disciplines. Subscribe to CM Report.

Marketing ROI—a bi-weekly e-newsletter from Chief Marketer for marketing executives responsible for testing, measuring and analyzing the performance of their marketing campaigns. It provides succinct articles written by Ray Schultz, award-winning Editorial Director of sister publication, DIRECT, and focuses on marketing metrics, best and worst practices, measurement tools, and customer insight and analytics. Subscribe to Marketing ROI.

E-Centric—a bi-weekly e-newsletter covering all the digital vehicles marketers use to communicate regularly with their customers including: e-zines, e-mail newsletters, RSS, blogs, podcasts, Webinars and more. E-Centric shows marketers how to use these tools effectively to retain customers and build customer relationships. Edited by Ray Schultz, award-winning editor of sister publication DIRECT, E-Centric covers editorial, delivery, targeting, technology, metrics and design through case histories, best and worst practices, and tactical advice. Subscribe to E-Centric.

And, there’s more to come from Chief Marketer 360° and the award-winning editors of Penton Business Magazines & Media.