Chief Marketer brings you the best and the brightest stories and commentary-as well as online exclusives- to help you adapt to the ever-changing, challenging marketing climate. You’ll find a wealth of information in these targeted, FREE e-newsletters:

The Chief Marketer Report

The Chief Marketer™ Report—a weekly e-newsletter, written by the award-winning editors of Penton Business Media, provides insights and perspectives for high-level marketing executives. It covers everything top marketers need to know to improve their marketing strategies and stay up-to-date with the latest trends: marketing news, economic developments, global marketing, holiday-related sales and marketing, online marketing and e-commerce, consumer demographics, business and personal travel-related news, trade shows and conferences, incentives and more. Additionally, Chief Marketer Report provides news and analysis on specific marketing disciplines like CRM, direct mail, advertising and event marketing, as well as high-level business challenges including measuring ROI and improving customer service.

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Marketing ROI

Marketing ROI-a bi-weekly e-newsletter from Chief Marketer for marketing executives responsible for testing, measuring and analyzing the performance of their marketing campaigns. It provides succinct articles written by Ray Schultz, award-winning Editorial Director of sister publication, DIRECT, and focuses on marketing metrics, best and worst practices, measurement tools, and customer insight and analytics.

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E-Centric

E-Centric-a bi-weekly e-newsletter covering all the digital vehicles marketers use to communicate regularly with their customers including: e-zines, e-mail newsletters, RSS, blogs, podcasts, Webinars and more. E-Centric shows marketers how to use these tools effectively to retain customers and build customer relationships. Edited by Ray Schultz, award-winning editor of sister publication DIRECT, E-Centric covers editorial, delivery, targeting, technology, metrics and design through case histories, best and worst practices, and tactical advice.

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Read the current issue today!