Red Zone: Internet Radio Station Uses Search and Viral Marketing to Find Audience By Beth Negus Viveiros Viral marketing and search is helping Internet radio station MyREDLounge.com find an audience for its cool – or is it hot? – jazz, swing and blues format....

Deal or No Deal: Wikidealz.com Tweaks the Affiliate Model By Beth Negus Viveiros With the hope of bridging the worlds of social networking and online shopping, Wikidealz.com officially launched in late November. ...

E-News to Go Newsweek and the Media Bloggers Association (MBA) have launched " The Ruckus," a new group blog about politics for Newsweek.com....

Social Media Monitoring and Analysis: Call It What You Will By Jeff Zabin Consider the diversity of terms widely espoused over the past couple of years to describe a set of technology solutions now offered by upwards of 40 marketing vendors and deployed by a rapidly-growing number of major companies within the realm of consumer-generated content. These terms include brand monitoring, buzz monitoring, social media monitoring, market influence analytics, and online consumer intelligence. ...

RSS: Are marketers missing a trick? By Curt Bloom Ever since Alexander Graham Bell invented the telephone, marketers typically haven't been slow in using new technologies to keep customers informed. So it's a bit surprising that RSS remains a niche tool....

What Should You Do? Legal Advice About User Content By Brian Quinton (Promo) "Who's in Control?" was the themed inquiry at this year's Promotion Marketing Association law conference in Chicago, and according to much of the content presented, the answer was: users, mostly....

Avoid Social Faux Pas: Communicating in the New World By Craig Blake Although viral marketing was considered very hot a few weeks ago, Jupiter Research just reported that marketers are doing it so badly that only 15% of them have successfully gotten any consumers to promote their messages in the past year....

The Nine-Figure Difference Between "Search" and "Search Engines" By Cam Balzer Search is not synonymous with search engines. Search is a pervasive online activity. To truly engage consumers at the point of their expressed interest, marketers do well to think beyond their paid search campaigns....

Deck the Halls With Blogs and Videos: Improve Your Holiday Sales With Social Media By Lisa Wehr This holiday season, marketers are using an array of highly innovative, diverse and market-savvy Web 2.0 media to connect with customers. We recently looked at a dozen of the hottest products and brands to see how they're differentiating themselves from the competition and reaching new markets....

Riddle Me This: The Puzzle of Promotions Via Social Networks By Brian Quinton Social nets still pose some confounding riddles for advertisers who want to use them to convey messages about brands or promotions. ...