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Front-Wheel Drive: Auto Show Madness
By Amy Johannes
(Promo) Maybe singing in a Volkswagen Beetle isn't your idea of a good time. But thousands of people have tried it, and more are likely to when the auto show rolls into Chicago this month....
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Event-Marketing Spending: Nowhere to Go but Up?
By Amy Johannes
(Promo) First, the bad news: Spending on event marketing fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to "Promo" magazine's 2007 Event Marketing Trends survey....
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Corporate Trade Shows Take Off
By Dave Kovaleski, MeetingsNet
Some companies are getting more bang for the buck by cutting back on exhibiting expenses and starting their own shows....
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"Pirates" Booty: Record Number of Promotional Partners
By Amy Johannes
(Promo) Just one day after one of the summer’s hottest films premiered, marketers are moving ahead with promotions and tie-ins around The Walt Disney Co.’s “Pirates of the Caribbean: At World’s End.”
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Booty Tax
By Scott Bayer and Trent Gough
(Promo) Once known derisively as “swag,” the goody bags handed out at celebrity events now come under the heading of “gifting,” especially when tied to sophisticated marketing efforts....
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